Reach customers outside the mainstream
You know how to reach people who scroll endlessly.
Helium shows your ads to people who think for themselves.
The missing block in your marketing stack.
Like diamonds, non-mainstream people are highly valuable and hard to find.
Helium makes it effortless.
- Free-thinking, Intelligent, Curious
- Non-mainstream people tend to read more and think for themselves, rather than spending their days scrolling from one short video to another.
- High Value over Low Price
- Rather than looking for bargains, non-mainstream people tend to look for value. If the offer delivers, price is rarely the issue.
- Loyal
- Non-mainstream people can tell when something is valuable, and tend to come back to buy more.
Outstanding Performance.
What happens, on average, when reaching outstanding people.
- Decrease in cost-per-lead (CTL)
- 43%
- Increase in clicks (CTR)
- 37%
- Decrease in cost-per-acquisition
- 34%
- Increase in lifetime value (LTV)
- 26%
Everything you need.
Cutting-edge technology in an easy-to-use solution.
- Full Dashboard
- Helium's dashboard is remarkably powerful and easy to use. You will get going in no time without the need to read any documentation.
- Privacy-First
- When showing ads, Helium doesn't use cookies and doesn't track individual behavior. Internet users love the brands that advertize while respecting their privacy.
- Connected
- With a few clicks, connect your Shopify, WooCommerce, Systeme.io, or custom store to accurately measure which ads are driving your sales.
- Web + Newsletters
- Your ads are displayed on websites, and also in email newsletters. This works even with videos. Now you can reach even more people in this audience in a remarkable way.
- Automatic Optimization
- Helium provides unparalleled optimization algorithms to help you achieve your goals: branding, lead gen, or customer acquisition.
- Powerful API
- For advanced users, the Helium API allows you, and your AI tools, to access, query, and automate your account, for maximum control.
Frequently asked questions
Successful first-time advertisers typically start with a $5,000–$10,000 monthly investment over a 60–90 day period. If your brand is new to the market or in an emerging category, smaller tests often don’t yield meaningful results. We recommend reaching a statistically relevant impression threshold across our audience for the best performance.
Yes, but we generally don’t recommend it. For some of our largest publishers, direct site targeting is available, but the true power of our network lies in reaching emerging sites. While these sites may be smaller individually, they drive strong performance when targeted collectively.
Yes, we offer self-serve buying. In addition, we often work closely with advertisers to align on goals and strategy. With or without our help, you have the ability to manage and optimize your campaigns on your own.
Our free-minded audience values authenticity and transparency. Hard-to-find information and products tend to perform best. Webinars and video presentations also resonate, particularly when they provide genuine value rather than serving as sales pitches.
Large companies in the industry keep increasing their censorship with ruthless force, on both sides: publishers and advertisers. While many of our advertisers use both BigTech and Helium together to reach vastly different audiences, many of our publishers used to monetize with BigTech and switched to Helium in order to retain their freedom.
Yes. You’ll have access to a real-time dashboard to manage campaigns, monitor performance, view key metrics, and update creatives as needed.